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About Us

Charm and Lace Boutique is a premier online lingerie, hosiery and fashion shopping outlet for fashionable and discerning ladies, where you can shop for high-quality underwear, lingerie, nightwear, hosiery and bridal lingerie from the comfort of your home, on your lunch break or anywhere else that takes your fancy, using your desktop, tablet or any mobile device.

We offer our customers the freshest European sexy lingerie ranges at an unbeatable and very affordable price and our collections are curated to meet or exceed your expectations, every time you shop with us.

Our modern and beautifully designed website was created with our customers in mind and it enables you shop in over one hundred different currencies, save all your favourite items to your wishlist (when you sign up for an account), pay online securely by Credit card, PayPal or Apple Pay (NEW), track your order processing status and get real-time mapped location updates for all your shipments!


All our European underwear, lingerie, nightwear, and hosiery collections are designed and manufactured to an extremely high-standard in modern, state of the art factories using top-quality fabrics sourced within the European Union. We fully guarantee the quality of all our products and every single item is quality checked upon receipt at our warehouse and it is checked again by our fulfilment team prior to shipment.


The European lingerie brands on our website are all world renowned for their unique and creative designs and exceptional craftsmanship. Each item we sell is individually packaged in a high-quality branded box or bag which can be wrapped easily or presented as it is.


If you find an item on our website cheaper elsewhere within seven days of your purchase, simply let us know and we will send you a gift card for the difference + an additional 10%! To view the full terms and conditions of this offer, click here.


Shop our fantastic selection of underwear, lingerie, nightwear, hosiery and bridal lingerie from over eighteen award-winning and trend-setting European lingerie, hosiery and fashion brands including Roza, Gracya, Gabriella Hosiery, Irall and Ballerina Hosiery with many more European lingerie and fashion brands coming soon.


Alongside over 1500 stock line products we also sell an exquisite collection of affordable lingerie and fashion pieces which are made to order, and shipped direct from the manufacturer, just for you! We aim to fulfil all pre-orders within fourteen to thirty working days.


We offer our customers unrivalled first class customer service, before and after your purchase, and if you are not satisfied with your purchase for any reason we also offer hassle-free returns within 14 days. To contact our helpful and friendly sales or customer service team call us on (+44) 0844 589 0496 or send your enquiry to If you would like to check if your question has already been answered on our 'Frequently Asked Questions' page, click here or to visit our 'Contact Us' page for our usual opening hours and more contact information click here.

In 2016, 96% of our customers rated our customer service support (via email) as "Outstanding". Get in touch today to find out why!